ABOUT ME
Fueled by a passion for achieving success and a keen focus on delivering results, I have played a critical role in the development and implementation of effective Product Marketing strategies. These strategies have not only driven significant growth but also enhanced the visibility of solutions that address critical cybersecurity challenges faced by companies. Starting my journey as a top sales representative, I have carried forward a resilient, results-focused approach to execute the business strategies of exceptional organizations, thereby adding considerable value to the teams I am part of."
- Multiple Fortune 500 logos acquired from self-sourced outreach, such as cold calling and partner contacts
- $1M+ in surplus recurring revenue through certified negotiation skills
- 10+ product launches driven with comprehensive launch plans
- Hundreds of content pieces spanning across videos, podcasts, interviews, blogs, white papers, email campaigns, and press releases
- Hosted regular training sessions for the sales, marketing, and customer success teams I led
- Lead generation and brand building through speaking opportunities at conferences, meetups, and industry events
- Product-led growth with close involvement in UX and UI design, including designing front end of product offerings
WORK EXPERIENCE
Enzoic
Product Marketing Manager (October 2022 - Present)
As a Technical Product Marketing Manager, I play a crucial role in our organization's growth and the broader cybersecurity community. My responsibilities include delivering technical demonstrations to Fortune 500 organizations, managing client relationships, engaging with industry analysts and regulators, and writing weekly guest posts on cybersecurity best practices. This multifaceted approach not only helps maintain fruitful client relationships and keeps us informed about industry trends but also positions our organization as a thought leader and contributes to the global digital landscape's overall security. My dedication to creating impactful editorial content was acknowledged in 2023 with the Cyber Defense Magazine Global Infosec Award which I received on behalf of Enzoic. This award followed several significant articles I contributed to the publication, underlining my devotion to generating informative and actionable content for organizations seeking to improve their cybersecurity strategies.
Morphisec (February 2019 - September 2022)
Product Marketing Manager (February 2022 - September 2022)
I create resonant and accurate consistent messaging for all Morphisec's product lines by working with our internal product teams and external analysts. Continual improvements and adjustments are made after having customer conversations and keeping current on trends in the market.
Enterprise Account Executive (June 2021 - February 2022)
Top Enterprise AE for Q3' 21 and Q1' 22, closing multiple Fortune 500 accounts through cold outreach and reporting my progress directly to board members and investors.
Inside Sales Representative (March 2021 - June 2021)
As the ISR for the New England, Midwest, and Northwest regions, I was responsible filling my pipeline through cold outreach. I guided prospects through the sales process by conducting demos, overseeing POC trials with predetermined success criteria, creating quotes, negotiating terms, and accurately forecasting my ARR on a quarterly basis.
Senior Sales Development Representative (May 2020 - November 2020)
As Senior SDR, I took the lead in conducting initial discovery calls and evaluating the potential of accounts and prospects. I then collaborated with an AE to close the deal.
Sales Development Representative (Feb 2019 - May 2020)
During Q2, Q3, Q4 '19 and Q1 '20, I served as the lead for ARR and was responsible for booking and attending meetings. To generate leads, I utilized a list of named accounts and actively sought out potential clients at conferences.
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VOLUNTEER & EXTRACURRICULAR
University of Michigan - Ross School of Business
Cappo Alumni Mentorship Program
Chosen from a pool of alumni for my notable career path, I mentor students aspiring to build careers in information security, sales, or marketing. My guidance spans from resume crafting and course selection to internship advice, early career direction, and specialized training in cybersecurity, sales, and marketing.
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Cyber Defense Magazine
Writer & Contributor
Parsons, J. “Passwordless: Fact Versus Fiction.” Cyber Defense Magazine. 13 March 2023.
Parsons, J. "Enhance Employee Productivity by Adopting a Modern Approach to Password Security" Cyber Defense Magazine. 28 April 2023.
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Toastmasters Club
Member & Speaker, 645 Boylston St (March 2019 - Present)
As part of my ongoing efforts to become a more effective cybersecurity leader, I attend weekly Toastmasters meetings to enhance my communication and leadership capabilities. I frequently deliver prepared speeches on topics related to cybersecurity, helping me to articulate complex ideas more clearly and confidently. Additionally, I participate in impromptu speaking exercises that improve my ability to think on my feet, a crucial skill for delivering webinars and leading sales calls.. I also provide constructive feedback to fellow club members, contributing to their development as communicators and leaders.
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Product Marketing Alliance
Mentorship Program
- Advising product marketers on how to cut through the noise in the competitive cybersecurity space
- As a mentee- Receive guidance from c-level product marketers and technical marketers on all aspects of marketing and administration
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