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ABOUT ME

I build cybersecurity products that win markets.

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I began my career as a top-ranked sales rep, learning what truly resonates with security buyers. Since moving into product marketing and product management, I have turned technical features into clear value stories, tightened go-to-market plans, and driven adoption among Fortune 500 enterprises.

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Core Results

  • Fortune 500 penetration: self-sourced and closed enterprise deals through cold outreach and partner alliances

  • $1M+ net-new ARR: negotiated complex contracts by linking product value to measurable risk reduction

  • 10+ successful launches: led cross-functional launch plans that secured rapid market uptake and analyst coverage

  • Full-funnel content engine: produced videos, podcasts, white papers, and campaigns that educate and convert technical audiences

  • Revenue-aligned enablement: trained sales, marketing, and customer success teams so messaging stays consistent from first touch to renewal

  • Thought-leadership platform: frequent conference speaker and meetup host, elevating brand authority in credential security

  • Product-led growth advocate: collaborate with UX and UI teams to reduce churn and embed upgrade paths into every product experience

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I thrive where deep security expertise meets disciplined go-to-market execution, turning innovative ideas into trusted, high-growth solutions.

EDUCATION

2023 - 2028 (Expected)

Harvard University

Candidate for Master of Liberal Arts in Extension Studies

Field: Cybersecurity

2015 - 2018

University of Michigan- Ann Arbor

Bachelor of Arts, Economics

Ross School of Business Cappo Sales Certificate

WORK EXPERIENCE

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Enzoic  |  Boston, MA (Remote)
October 2022 – Present

Product Manager  |  June 2024 – Present

  • Spearhead integrations with CrowdStrike, ForgeRock, and ThreatQ, broadening platform reach and deepening partner ecosystem

  • Optimized onboarding and upsell flows for AD Lite, lifting free-to-paid conversions and accelerating paid customer growth

  • Led compliance features for Enzoic for Active Directory, aligning with NYDFS, CJIS, HITRUST, and other mandates to expand adoption in heavily regulated sectors

Technical Product Marketing Manager  |  Oct 2022 – Jun 2024

  • Published thought-leadership in Security Boulevard and Cyber Defense Magazine and built relationships with NIST and other key analysts/regulators

  • Delivered demos and shaped content strategy for F500 sales cycles, directly influencing enterprise deal velocity

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Morphisec  |  Boston, MA
Feb 2019 – Oct 2022

Product Marketing Manager & Head of Sales Enablement  |  Feb 2022 – Oct 2022

  • Orchestrated GTM launches for Scout Vulnerability Management and Knight Linux Protector, reducing sales cycles and driving new-logo wins

  • Transformed customer success metrics into concise case studies that boosted seller win rates and expansion revenue

Account Executive  |  Jun 2021 – Jan 2022

  • #1 U.S. revenue performer (Q3 & Q4 ’21); earned Top AE – Americas for record sales sourced via cold outreach to Fortune 500 accounts

Inside Sales Representative  |  Mar 2021 – Jun 2021

  • Ran technical proofs-of-concept, negotiated contracts, and delivered accurate quarterly forecasts

Senior Sales Development Representative  |  Jun 2020 – Nov 2020

  • Designed high-impact virtual conference booths and mentored SDRs, improving call-to-meeting conversion rates

Sales Development Representative  |  Feb 2019 – Jun 2020

  • Consistently top-ranked SDR (Q2 ’19 – Q1 ’20) for exceeding pipeline targets through high-impact outbound campaigns

LEADERSHIP & VOLUNTEERISM

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University of Michigan - Ross School of Business

Cappo Alumni Mentor

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Cyber Defense Magazine

Writer & Contributor

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Toastmasters Club

Member & Speaker

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Product Marketing Alliance

Mentorship Program Participant

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© 2025 by Joshua Parsons

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